Michael Smith
Founder
Michael Smith is a healthcare marketing strategist with over five years of experience helping medical practices grow through organic digital channels. He founded ClinicPromoter after a personal experience with chiropractic care revealed a critical gap in the industry: most agencies treat medical practices like any other business — generic templates, one-size-fits-all strategies, and expensive ad campaigns that stop working the moment you stop paying.
Before launching ClinicPromoter, Michael spent years studying what actually drives patient acquisition online — from local SEO mechanics and Google Business Profile optimization to content strategies that build long-term authority. That hands-on research became the foundation of ClinicPromoter’s methodology: no paid ads, no cookie-cutter playbooks, just compounding organic growth built specifically for healthcare.
Today, Michael leads strategy for over 50 practices across eight healthcare specialties — chiropractors, dentists, optometrists, medical spas, podiatrists, dermatologists, nutritionists, and physical therapists. His areas of expertise include technical SEO for multi-location practices, healthcare content marketing, patient reactivation systems, and HIPAA-compliant digital workflows. Every engagement starts with a custom growth plan tailored to the practice’s market, competition, and goals.